Boston digital marketing agency Brick Marketing announced a free 60-minute webinar designed to help businesses refine and strengthen their digital marketing strategies for 2026. The session, scheduled for January 21, 2026, at 3:00 PM EST, will provide organizations with a practical framework for evaluating current marketing approaches and ensuring alignment with business goals. The webinar will begin with a deep dive into evaluating business objectives and identifying key performance indicators that matter most. Participants will learn how to connect metrics with the sales cycle and use these insights to inform smarter investment decisions across core marketing channels. This foundational analysis helps teams prioritize resources effectively.
Website design, branding, and usability assessment techniques will be explored, focusing on whether website experiences build trust, support conversions, and align with brand expectations. The segment emphasizes identifying high-impact improvements without unnecessary redesigns or complexity, allowing businesses to optimize existing assets efficiently. A comprehensive review of content, SEO, and AI Search performance follows, addressing how content communicates expertise and how search engines and AI systems interpret brands. As AI continues reshaping how people search and interact with information, understanding where opportunities may be missed to rank, be recommended, or capture demand becomes increasingly critical for maintaining competitive advantage.
The webinar concludes with a structured evaluation framework for social media and email marketing, teaching attendees how to assess engagement quality, audience alignment, campaign consistency, and email performance. This analysis helps determine which channels deserve increased focus, which require refinement, and which may no longer support business objectives. Businesses seeking to enter 2026 with clear, informed marketing strategies can register through the Brick Marketing webinar page.
