Mexico City Airport Deploys Comprehensive Digital Engagement Network
TL;DR
NoviSign and Spotted's airport network offers brands targeted advertising with automated delivery and impression tracking, creating revenue opportunities from millions of monthly passenger views.
Spotted deployed dual-sided charging kiosks with digital screens powered by NoviSign's cloud platform, managed via a centralized dashboard for real-time content updates and performance monitoring.
This collaboration enhances traveler convenience with device charging and interactive content while creating a modern, connected airport environment that benefits both passengers and local communities.
Mexico City Airport now features one of Latin America's largest charging-kiosk networks, combining smart amenities with vibrant digital displays that engage over 50 million annual travelers.
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Mexico City International Airport, one of the world's busiest aviation hubs handling over 50 million passengers annually, has deployed an extensive integrated charging-kiosk and digital display network in collaboration with NoviSign Digital Signage and Spotted. The installation represents one of the most comprehensive digital engagement systems in Latin America, designed to enhance traveler experience while creating new commercial opportunities. Spotted implemented a large network of dual-sided charging kiosks combined with strategically positioned digital screens throughout both terminals, all powered by NoviSign's cloud-based digital signage platform. These stations provide device charging alongside vibrant advertising and interactive content designed to reach travelers throughout their airport journey.
Using NoviSign's centralized dashboard, Spotted manages every display in real time, from scheduling and content updates to performance monitoring and health checks. A significant component of the deployment is NoviSign's Ad Widget integration with Perion, a global leader in programmatic advertising technology. This connection enables automated ad delivery, impression tracking, proof-of-play reporting, and data-driven targeting, turning each screen into a revenue-generating asset for both local and international brands. Campaigns are designed using NoviSign's drag-and-drop studio, allowing for rapid creation of vertical-format content optimized for continuous playback across busy airport environments.
The new digital network has already improved passenger engagement, offering travelers convenient charging access and interactive touchpoints while delivering millions of monthly ad views across the airport. QR-driven interactions, dynamic messaging, and flexible content updates allow advertisers to run timely, high-visibility campaigns aligned with flight schedules, events, or peak traffic periods. This deployment marks a major milestone for airport digital innovation, according to Gil Matzliah, CEO of NoviSign. By combining smart amenities with data-driven digital signage, the system helps create a modern, connected environment that benefits travelers and unlocks powerful commercial opportunities for the airport and its partners.
Nancy Fabiola Meza Zúñiga of AICM's commercial and services division noted that the addition of NoviSign and Spotted charging kiosks has significantly elevated the passenger experience while delivering engaging and dynamic messaging. This collaboration sets a new benchmark for airport digital engagement by combining traveler amenities with a scalable, modern media ecosystem. Powered by NoviSign's real-time management and Perion's automated monetization, Spotted has created a forward-thinking model that enhances communication, boosts revenue potential, and redefines how airports connect with passengers.
Curated from 24-7 Press Release
