The launch of Legacy of Luxury across multiple platforms represents a significant development in how luxury content reaches audiences, blending traditional radio with digital streaming to create a comprehensive media experience. Hosted by Jaron Solomon and Nick Constantino and recorded at the Solomon Brothers Jewelers Studios in Buckhead, the show explores the evolving world of luxury living with a strong emphasis on fine jewelry, craftsmanship, and culture. This matters because it signals a strategic move by established luxury retailers to directly shape consumer conversations and brand narratives, positioning themselves as thought leaders rather than just advertisers.
Airing Saturdays at 8:30 AM on Xtra 106.3FM and available on platforms like Spotify and YouTube, Legacy of Luxury blends expert insights, emotional storytelling, and behind-the-scenes access to the people shaping luxury across industries. The show's topics range from jewelry design and marketing to travel, food and drink, fashion, automotive, real estate, and more, creating a holistic view of luxury that extends beyond product features to encompass lifestyle and values. This approach is important as it reflects the modern luxury consumer's desire for authenticity, storytelling, and experiential knowledge rather than mere transactional relationships.
"I'm thrilled to bring Legacy of Luxury to Atlanta radio," said Nick Constantino, co-host and Chief Marketing Officer of Solomon Brothers Jewelers. "This show is about more than jewelry—it's about the mindset of luxury, the stories behind the brands, and the people who make it all come to life." This statement underscores the show's strategic importance: it allows a traditional retailer to build deeper emotional connections with consumers by sharing the narratives and craftsmanship behind luxury goods, potentially increasing brand loyalty and perceived value in a competitive market.
Andy Roth, Programming Director at Xtra 106.3FM, noted the natural brand extension, saying, "Solomon Brothers has been a long-time advertiser on our station. It's exciting to see them step behind the mic and take the lead on a full show. Legacy of Luxury is a natural extension of their brand and a great addition to our weekend lineup." This transition from advertiser to content creator is significant because it demonstrates how luxury brands are leveraging media ownership to control their messaging and engage audiences more authentically, potentially reducing reliance on traditional advertising channels while building community.
With over 35,000 combined downloads and streams to date, Legacy of Luxury is quickly becoming a trusted voice for luxury consumers, industry insiders, and retailers. Each episode features guest interviews, mythbusting segments, and practical takeaways—delivered in a conversational tone that's both visionary and approachable. The show's growing audience indicates a market demand for accessible yet sophisticated luxury content, suggesting that similar multimedia initiatives could become increasingly common as brands seek to educate consumers and differentiate themselves in a crowded marketplace. The implications extend beyond entertainment, potentially influencing consumer behavior, brand perception, and industry standards for how luxury is communicated and experienced in the digital age.
